Prossimo Close
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ThoughtAssembly created a bold and tongue-in-cheek identity for Prossimo, a low-cost appliance brand.

There is no denying that Prossimo products are cheaper due to not having the features of more expensive products. So rather than falsely embellish this, Prossimo embraces it with the statement "less is less". 
This tone of voice continues through the packaging and advertising, with bold type stating exactly what it is the products do — nothing more, nothing less.