2013 Victorian Honour Roll of Women
For the third year running, ThoughtAssembly were responsible for developing the event identity for the Victorian Honour Roll of Women — an awards initiative that recognises women whose lives and careers have significantly shaped communities and beyond for the benefit of all Victorians. This includes the design and production of certificates, booklets, nomination forms and invitations as well as the event signage, presentation templates etc. As the aesthetic has become a central and recognizable element of the Honour Roll event, the core design elements must remain essentially uniform each year. Thus, the challenge with this project is to develop a subtly unique look and feel for each element whilst still staying within the strict parameters of the event branding we created in 2010.
This year in order to achieve this, the topographical pattern, which is applied to the event collateral, has been delicately reformed. Similarly, the type treatment and booklet layout have been tactfully manipulated. These factors, paired with the utilization of the shade of purple that has become synonymous with the awards, result in an evolved and refined visual treatment for the project, which still fits within the structure of the Honour Roll’s succinct and clear identity.
Congratulations to this years twenty inductees!